An email campaign is only as good as the percentage that actually reaches an inbox. Three specialists who handle both halves of email - the marketing layer (sequences, segmentation, triggers) and the technical layer (authentication, deliverability, reputation) that determines whether any of it lands.
Email work for us covers the campaign and the infrastructure underneath it. Five things we ship:
Nurture sequences built inside HighLevel that actually map to the buyer's journey - the right message, triggered by the right behavior, at the right time, instead of a generic drip everyone gets.
The email authentication records that tell receiving servers your client's mail is legitimate. Set them up correctly and deliverability improves; skip them and even great emails land in spam. We handle the full technical setup.
Segmenting a list so messaging is relevant - by behavior, by pipeline stage, by engagement level - and wiring behavioral triggers so the email system reacts to what contacts actually do.
Coordinating SMS and email into a single orchestrated sequence, so the channels reinforce each other instead of competing - and so a contact's experience feels designed, not accidental.
When emails are landing in spam, we audit the whole picture - authentication, content, sending patterns, domain reputation - and run the recovery process to get inbox placement back.
Email & deliverability engineering is the right fit when email needs to actually land and convert:
A client's emails are landing in spam and nobody's diagnosed why
SPF, DKIM, and DMARC were never set up properly - or never set up at all
Nurture sequences are generic drips that don't map to how people actually buy
A list is one undifferentiated blob and messaging relevance is suffering
SMS and email are running as disconnected channels instead of one orchestrated system
Real engagements rarely sit inside a single capability. These are the ones that most often work alongside Email & Deliverability.
Whether your build needs this one capability or all eight, the path in is the same. Start the trial and we scope on day one - or book a call to talk through fit first.