Capabilities

Eight capabilities.
One specialist
team.

Each capability area is owned by a dedicated department. Each department is a real team of specialists with years of focused work - not generalists splitting attention across five platforms. Pick a capability below to see what we actually ship inside it.

45
Capability
specialists
5
Project
managers
3
QA
engineers
57
In-house,
total
The anchor capability

HighLevel is the center.
Everything else extends it.

HighLevel Certified team. Six years inside the platform. 14 dedicated CRM specialists who've shipped through every major version, A2P regime, and feature release. Every other capability on this page exists to extend what HighLevel can do - never to replace it.

Sub-account architecture
Snapshot engineering
Workflow design
A2P registration
Calendar automation
Pipeline configuration
Memberships
Twilio integration
The full stack

Pick a capability.
See what we ship.

Each card below covers one capability area in detail: what we build, which tools we work with, and how many specialists are dedicated to that craft.

01 / HighLevel CRM
HighLevel CRM Engineering.
14 specialists

Full-stack HighLevel implementation work - the operational backbone of most of our agency engagements. Sub-account architecture, snapshot engineering, calendar automation, A2P regime, memberships, pipelines.

We ship
  • Custom HighLevel snapshots tailored to your client's industry
  • Multi-location sub-account architectures
  • Workflow + pipeline + automation orchestration
  • A2P registration submissions + compliance
  • Calendar, booking, and membership setup
GoHighLevel A2P 10DLC Twilio Stripe PayPal
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02 / Automation
Workflow Automation.
8 specialists

Multi-tool workflow orchestration when native HighLevel automations alone can't carry the use case. Built with engineering bias - for the failure cases, not just the happy path.

We ship
  • Multi-step Zapier / Make / n8n workflow systems
  • Cross-platform automation bridges
  • Error handling, retry logic, monitoring layers
  • Conditional routing based on lead state or score
  • Async background workers for heavy operations
Zapier Make.com n8n Webhooks REST APIs
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03 / Integrations
Integrations & APIs.
5 specialists

Multi-platform synchronization between HighLevel and the rest of your client's stack - EMRs, eCommerce platforms, field service ops, accounting systems, custom databases.

We ship
  • Two-way EMR + GHL syncs (Zenoti, Modmed, Nextech, Advance MD)
  • Shopify ↔ GHL webhook bridges
  • Housecall Pro + GHL bi-directional sync
  • Mindbody / ClubReady middleware (custom Django)
  • Generic REST + GraphQL integrations
REST APIs GraphQL Webhooks OAuth Django Node.js
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04 / Frontend
Frontend & Funnels.
5 specialists

Websites, landing pages, funnels, and visual UI work - built inside HighLevel where it fits, and on adjacent platforms (WordPress, Webflow, custom) where it doesn't. CRO-aware, conversion-focused. Includes our in-house design specialist for Figma-to-build work.

We ship
  • Native HighLevel funnels with custom HTML / CSS / JS
  • WordPress + Webflow sites with HighLevel integrations
  • Landing page CRO optimization + A/B testing
  • Custom embedded HighLevel apps
  • Pixel-perfect implementation from Figma designs
HTML / CSS / JS React WordPress Webflow Figma
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05 / AI
AI Voice & Chat.
3 specialists

Conversational AI deployments - voice agents, chat bots, and LLM-powered insight layers. We've built AI voice bots for after-hours lead capture and embedded Claude AI into custom GHL apps for healthcare analytics.

We ship
  • VAPI / Vapi-style voice bots for inbound calls
  • Custom chatbots inside HighLevel and adjacent
  • Claude / GPT-powered insight layers in custom apps
  • Lead qualification AI with SMS verification
  • Domain-specific LLM fine-tuning for client niches
Claude (Anthropic) GPT (OpenAI) VAPI Twilio Voice Langchain
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06 / Custom Dev
Custom Development.
3 engineers

Full-stack engineering for the things HighLevel can't do alone. Custom embedded apps, standalone platforms, complex backend services, Django middleware, custom dashboards with real-time data.

We ship
  • Custom GHL-embedded apps with full backend logic
  • AWS-hosted Django middleware services
  • Custom reporting dashboards with multi-source data
  • Standalone Node.js / Python backend services
  • Database-backed business intelligence platforms
Node.js Python Django React PostgreSQL AWS
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07 / Email
Email & Deliverability.
3 specialists

Email marketing infrastructure - sequence design, deliverability optimization, list segmentation, and the technical setup that keeps your emails out of spam folders.

We ship
  • Multi-step nurture sequences inside HighLevel
  • SPF / DKIM / DMARC setup for deliverability
  • List segmentation + behavioral triggers
  • SMS / email automation orchestration
  • Deliverability audits + reputation recovery
GoHighLevel Mailgun SendGrid SPF / DKIM / DMARC
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08 / Media & SEO
Paid Media & SEO.
4 specialists

Paid campaign technical fulfillment, ad tracking infrastructure, Local Service Ads setup, and SEO support work. We do the technical layer; your agency owns the strategy.

We ship
  • Ad tracking setup (Meta, Google, YouTube pixels)
  • Google Local Service Ads configuration + integration
  • Facebook + Instagram campaign technical fulfillment
  • SEO technical audits + on-page optimization
  • Conversion tracking + attribution layers
Google Ads Meta Ads Google LSA GA4 GTM
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How it actually works

Most builds
pull from multiple
capabilities.

Real engagements rarely sit cleanly inside one capability. A typical agency project pulls a CRM specialist, an automation engineer, and an integration specialist - all coordinated by one PM. Here's how a recent example resourced.

Example build · Healthcare AI dashboard
Capabilities involved
└─ Custom Development
└─ AI Voice & Chat
└─ Integrations & APIs
└─ HighLevel CRM (embedded app)
Pod composition
└─ 1 × Lead full-stack engineer
└─ 1 × AI / LLM specialist
└─ 1 × Integration engineer
└─ 1 × HighLevel CRM admin
└─ 1 × Dedicated PM
Outcome
→ 70% reduction in weekly reporting time
→ Dual workflow (Dental + PT) shipped in one app
→ See Case Study #14
→ Bring us the build

Eight capabilities.
One scope call.

If your build pulls from one capability or all eight, the path in is the same. Start the trial and we scope on day one - or book a discovery call if you want to talk through fit first.

No contracts · Month-to-month · Or email [email protected]