Migration · HubSpot to GoHighLevel · HighLevel Certified
How to Migrate from HubSpot to GoHighLevel (Without Losing Your Deal History)
Contacts, deal values, and custom properties move over with a
mapped CSV export. Workflows, pipeline structure, and HubSpot's
native reporting do not: there is no importer, so each one gets
rebuilt by hand inside GoHighLevel.
GoHighLevel API v2 burst rate limit for a scripted import
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The short answer
Is migrating from HubSpot to GoHighLevel worth it?
For small and mid-sized businesses and agencies who need a CRM,
deal pipeline, SMS, and marketing automation under one price tag,
usually yes. GoHighLevel replaces HubSpot's per-seat Marketing and
Sales Hub pricing with a single flat-rate platform that includes
unlimited contacts and users.
We take no affiliate commission on this recommendation. We build
on GoHighLevel because we are HighLevel Certified, not because a
referral fee pays us to say so.
It is not worth it for a large enterprise that depends on
HubSpot's deep attribution reporting, sales forecasting, or its
integration marketplace, or for a team mid-way through a major
campaign with no room to rebuild workflows. A full comparison of
pricing and features is on our
GoHighLevel vs. HubSpot page.
The core split
What transfers, what you rebuild, and what dies.
Three lists, mutually exclusive. Everything in your HubSpot portal falls into exactly one of them.
Transfers
Contacts. Export as CSV, import into GoHighLevel. Straightforward, as long as you map fields first.
Deal values and deal data. Deal amounts, close dates, and deal-level custom properties transfer through the CSV import, once your opportunity pipelines exist to receive them.
Custom properties. Transfer with the CSV import, but only the properties you explicitly map. Anything unmapped is silently dropped, not migrated.
Rebuilds by hand
Deal pipelines and stage structure. No importer moves a HubSpot pipeline's stage structure into GoHighLevel. You rebuild each pipeline in opportunities before deals can land in it.
Workflows and automations. Sequence logic does not transfer. Every HubSpot workflow becomes a GoHighLevel workflow, built from scratch.
Email templates and forms. Copy and design get recreated inside GoHighLevel's builder, not imported as a file.
Reporting dashboards. Anything you built in HubSpot's reporting tool gets rebuilt using GoHighLevel's native reporting or a connected BI tool.
Does not survive
Historical email engagement stats. Open and click history from HubSpot's sending infrastructure does not carry over.
Company-level relationship hierarchy. HubSpot's parent and child company associations have no equivalent. GoHighLevel has no separate company object tied to multiple contacts.
Service Hub ticket history. If you run support tickets through HubSpot, that history and workflow logic have no native GoHighLevel equivalent.
HubSpot's native attribution models. Multi-touch attribution reporting resets. Any ongoing attribution analysis needs a separate tool or a custom dashboard going forward.
Field mapping
Where each HubSpot object lands in GoHighLevel.
Contact → Contact record
Company → No clean equivalent, typically stored as a custom field or tag on the contact
What a HubSpot migration actually costs beyond the sticker price.
The overlap month. You pay for GoHighLevel and
HubSpot at the same time during the parallel run. Budget for at
least one full billing cycle on both platforms, not a clean
cutover date.
A2P 10DLC lead time. Carrier approval for SMS
registration is not instant. Submit it early in the migration, not
the week you plan to go live, or your workflows will be built but
unable to text anyone.
DNS propagation. If HubSpot hosted your landing
pages or forms, a domain cutover can take up to 48 hours to fully
propagate. Stage the cutover for a low-traffic window.
Email warm-up. Sending at full volume immediately
from new sending infrastructure risks spam-folder placement. A
gradual ramp over the first couple of weeks is standard practice,
not optional.
Rebuild hours. Every pipeline, workflow, and
reporting dashboard is rebuilt by hand. Hours scale with your
pipeline count and workflow complexity, not something a CSV import
can shortcut.
How long it takes
Timeline by account size.
Single-pipeline business or small team: 1 to 2 weeks.
Around ten pipelines, with workflows and reporting: 4 to 6 weeks.
50-sub-account agency: 2 to 4 months, staged sub-account by sub-account.
The honest limits
When you should not migrate.
Heavy reliance on HubSpot's advanced reporting or forecasting. If your leadership team lives in HubSpot's attribution and forecasting dashboards with no replacement planned, migrate only after you have a reporting plan.
Active Service Hub ticketing with no support tool lined up. GoHighLevel has no native ticketing system, so a support team still running tickets needs a separate tool first.
Locked into an annual HubSpot contract with a long remaining term. Paying for two platforms during a long remaining term rarely pencils out.
Inside 90 days of a major campaign or launch. Migrating this close to a launch risks breaking a proven pipeline at the worst possible time. Migrate after the launch, not during the run-up to it.
Do it yourself or have us do it
The DIY checklist, or a fixed-fee migration.
DIY checklist: export contacts, companies, and
deals, map every property before importing, import to a staging
sub-account, rebuild pipelines one at a time, rebuild workflows
and dashboards, submit A2P registration early, warm up the new
sending domain, test every path, run both platforms in parallel,
cancel HubSpot last. All fourteen steps above, done by your own
team.
Have us do it: our project-based migrations are
quoted as a fixed fee scoped to your pipeline count and
complexity, separate from a monthly retainer. See
our pricing page for how project work and
retainer tiers differ, or book a call for a quote scoped to your
account.
Can I migrate my HubSpot contacts to GoHighLevel automatically?
Not with a live sync. You export contacts, companies, and deals from HubSpot as a CSV and import them into GoHighLevel, mapping each custom property by hand first. There is no native, ongoing sync between the two platforms.
Will my HubSpot deal pipelines transfer to GoHighLevel?
Deal values and deal data transfer through the CSV import, but pipeline and stage structure does not. You rebuild your pipelines inside GoHighLevel's opportunities before importing deals into them.
Does GoHighLevel have a native HubSpot importer?
No. GoHighLevel has no native HubSpot importer for workflows, pipelines, or reporting dashboards. Contacts, companies, and deals move by CSV export and import; everything else is rebuilt.
What happens to HubSpot companies when I migrate?
There is no clean equivalent. GoHighLevel does not have a separate company-level object tied to multiple contacts the way HubSpot does, so company data is typically stored as a custom field or tag on each contact record instead.
How much does a HubSpot to GoHighLevel migration cost?
GoHighLevel's own plans run $97, $297, or $497 a month depending on tier, on top of usage, well below HubSpot's Professional tier once seats and marketing contacts are counted. A migration project is quoted as a fixed fee scoped to your pipeline count and complexity. See pricing for how project work is scoped.
Will I lose my HubSpot reporting dashboards?
Yes, in their current form. HubSpot's native reporting and attribution models have no direct GoHighLevel equivalent, so any dashboard your team checks weekly needs to be rebuilt using GoHighLevel's native reporting or a connected BI tool.
How long does a HubSpot to GoHighLevel migration take?
A single-pipeline business or small team typically runs 1 to 2 weeks. A business running around ten pipelines with workflows and reporting runs 4 to 6 weeks. A 50-sub-account agency runs 2 to 4 months, staged account by account.
Do I need A2P registration before I can text leads in GoHighLevel?
Yes, if you plan to text US phone numbers. A2P 10DLC brand and campaign registration is required by the carriers, and approval takes time, so submit it early in the migration rather than waiting until go-live.
Move your pipeline without the guesswork.
Book a free call and we will scope a fixed-fee migration for your
exact pipeline count, contact list, and workflow set.
