A fitness coach was running Facebook and Google Ads but getting low-quality leads and poor conversion from an ineffective landing page. We rebuilt the page on CRO principles, ran a 30-day A/B test to prove it, and took over ad media buying to fix lead quality at the source.
The client was a fitness coach struggling with low-quality leads and poor conversion rates from Facebook and Google Ads.
Two problems compounded each other. The landing page was ineffective - it wasn’t built to convert - and the ad campaigns were running without optimization, bringing in inconsistent lead quality that made the sales team work harder for every close.
The fix had to address both ends: a page that converts, and ads that bring the right people to it.
The compounding operational gaps that made the status quo unsustainable.
We addressed both ends of the funnel: a landing page redesigned around CRO principles, a 30-day A/B test splitting traffic between the old and new pages to prove the difference, and a takeover of Facebook and Google media buying to lift lead quality at the source.
How the system is wired, end to end.
Created a high-converting landing page following CRO principles - rebuilding the page around the single job of converting visitors into leads.
Split traffic between the old and new pages for 30 days to measure performance directly, so the improvement was proven rather than assumed.
Took over media buying for Facebook and Google, running the campaigns with active optimization to improve lead quality.
When the A/B test confirmed the new page outperformed, all traffic was redirected to it - the decision made on test data, not opinion.
With higher-quality leads coming through optimized ads, the sales team needed fewer calls to close - the client confirmed the new leads were easier to convert.
Measurable outcomes after deployment.
The technologies layered into this engagement, end-to-end.
Custom GoHighLevel apps, multi-platform integrations, AI-powered systems - when the off-the-shelf option doesn’t fit, we engineer the one that does. Tell us what’s broken.