A Virginia law firm wanted more local case volume without raising its ad budget - and needed lead sources tracked and qualified before handoff to Smart Advocate. We built a refined Google and Local Service Ads strategy with Smart Advocate API integration and an automated qualification pipeline.
The client was a Virginia-based law firm seeking more local cases - specifically, more case volume from Virginia without increasing their ad spend.
Beyond volume, they needed operational clarity: a system to track which lead sources were working, qualify leads consistently, and pass them cleanly into their third-party case management software, Smart Advocate.
The goal was efficiency - more cases and better tracking from the budget they were already spending.
The compounding operational gaps that made the status quo unsustainable.
We built a hyper-targeted acquisition system: refined Google Search and Local Service Ads to get more from the existing budget, LSA lead data integrated into the CRM via API for centralized tracking, an automated pipeline to tag and qualify leads by case type, and Email and SMS nurture before the handoff to Smart Advocate.
How the system is wired, end to end.
Launched Google Search Ads and Local Service Ads with a refined targeting strategy - engineered to pull more Virginia case volume from the budget the firm was already committed to.
Integrated Local Service Ads lead data into the CRM via API, creating one centralized place to track every lead source instead of guessing at attribution.
Built an automated pipeline to tag and qualify leads based on case type, so every lead is consistently sorted before it goes anywhere.
Deployed Email and SMS nurture sequences to engage leads before passing them to Smart Advocate, so leads arrive warm rather than cold.
Wired the full path - ad to qualified, nurtured lead to Smart Advocate - into one connected pipeline, reducing the firm’s dependency on disconnected tools.
Measurable outcomes after deployment.
The technologies layered into this engagement, end-to-end.
Custom GoHighLevel apps, multi-platform integrations, AI-powered systems - when the off-the-shelf option doesn’t fit, we engineer the one that does. Tell us what’s broken.