A real estate company was generating ad leads but had no system to nurture them into appointments - and many leads weren’t tech-savvy enough for automation alone. We connected Follow-Up Boss via API, built automated nurture, and added an auto-trigger call system that alerts agents the instant a lead lands.
The client was a real estate company running paid ads for lead generation - the top of the funnel was working, but everything after it wasn’t.
They were generating leads but had no dedicated team or system to nurture those leads into appointments. Compounding it, many of their leads weren’t tech-savvy, so automated sequences alone couldn’t carry the full job.
What they needed was a hybrid: automated nurture for scale, plus a real-time calling system so agents could engage leads personally and fast.
The compounding operational gaps that made the status quo unsustainable.
We built a hybrid nurture-and-call system: Follow-Up Boss connected to the CRM via API, automated Email and SMS nurture for new ad leads, and an auto-trigger call system that notifies agents the instant a lead enters the CRM - so automation handles scale and agents handle the human touch, fast.
How the system is wired, end to end.
Connected Follow-Up Boss to the CRM via API integration, unifying lead management instead of leaving it split across disconnected tools.
Activated an Email and SMS nurture sequence for new leads from ad sources, giving every lead consistent automated follow-up at scale.
Implemented a system that notifies agents instantly when a lead enters the CRM - closing the speed-to-lead gap that automation alone couldn’t.
Enabled sales agents to follow up quickly off the real-time alert, the human touch that the client’s less tech-savvy leads needed to convert.
The combined system lets automation handle volume and consistency while agents handle the personal, real-time engagement - each doing what it’s best at.
Measurable outcomes after deployment.
The technologies layered into this engagement, end-to-end.
Custom GoHighLevel apps, multi-platform integrations, AI-powered systems - when the off-the-shelf option doesn’t fit, we engineer the one that does. Tell us what’s broken.