A multi-location law firm specializing in multi-vehicle accident cases was losing time and revenue to a manual lead qualification process. We built a question-based filtering system that auto-qualifies the right cases and auto-refers the rest to partner firms - turning disqualified leads into a revenue stream instead of a dead end.
The client was a multi-location law firm focused on multi-vehicle accident cases - a specific case type with specific qualification criteria. Not every inbound lead fit that profile, and the ones that didn’t still had value: they could be referred to partner firms.
But their qualification process was entirely manual. Staff reviewed every lead by hand to decide whether it qualified, which was slow, inconsistent, and created a bottleneck between lead capture and engagement.
Worse, disqualified leads mostly fell through the cracks. There was no system to route them to partner firms, so a real referral revenue opportunity was being lost on every non-qualifying lead.
The compounding operational gaps that made the status quo unsustainable.
Rather than speeding up the manual process, we replaced it. We built a custom question-based qualification system on the client’s landing page, drove targeted paid traffic to it, and engineered automatic routing so qualified leads enter nurture instantly and disqualified leads are referred to partner firms - with no human in the loop.
How the system is wired, end to end.
Designed a question-based qualification system directly on the client’s landing page - the entry point for every paid lead, built to do the qualifying work that staff had been doing by hand.
Ran Google and Facebook Ads pointed at the landing page, building a steady, controllable flow of leads into the qualification system instead of relying on inconsistent organic volume.
Implemented the filtering mechanism that evaluates a lead’s answers and automatically determines whether they qualify for a multi-vehicle accident case - the same standard applied identically every time.
Qualified leads enter an Email and SMS nurture sequence in the CRM immediately - no manual review delay between qualification and first contact.
Disqualified leads are auto-referred to a partner law firm, turning every non-qualifying lead into a referral revenue opportunity instead of a lost contact.
Measurable outcomes after deployment.
The technologies layered into this engagement, end-to-end.
Custom GoHighLevel apps, multi-platform integrations, AI-powered systems - when the off-the-shelf option doesn’t fit, we engineer the one that does. Tell us what’s broken.